Of course, Major General George Owen Squier, who invented the Muzak concept through his Cleveland-based Wired Radio Inc. back in 1934, had an inkling there was a market to be exploited. Gucci Timepieces & Jewelry recently teamed up with The Recording Academy for a partnership that will entail the GRAMMY Museum analyzing and preserving an archive of more than 20,000 unearthed original Muzak recordings, revealing the company's — and the industry's — impressive, historic legacy.